Intellectual Property for Plant-Forward Hospitality & Tourism
We protect hospitality's most valuable assets by helping independent plant-forward brands protect their IP – so what they've built becomes their economic advantage, not someone else's.
We bring legal expertise to trademarks and intellectual property, protecting the unique ideas and experiences behind your plant-forward brand.
We see the intellectual capital in every
plant-forward brand — and help you protect it.
Who We Serve
Independent plant-forward brands come in many forms. We help them all, across hospitality, culinary, skincare, and wellness – from independent operators to the consultants, coaches, and creatives who guide them.
Hospitality
We work with independent hospitality brands, boutique hotels, restaurants, wellness and retreats operators, and the professionals behind them. We also work with plant-based and animal advocacy nonprofits.
Culinary
Whether you run a plant-forward restaurant, bar, cafe, food truck, take-out corner or catering business serving vegan or flexitarian guests or a plant-based food brand, we protect what you've built.
Skincare
For plant-based skincare, we protect your brand and product lines through trademark registration and best practices to protect your formulation, packaging and the technology behind it.
Wellness
Wellness founders such as retreat owners, coaches, and consultants build their brand not only with their values, but also on their name and methods. We help you protect your legacy.
Our practice is professionally recognized by Vegan Hospitality & Tourism Worldwide, Inc. and BeVeg International, Inc. for its unwavering commitment to protecting animals and promoting veganism.
Why Choose Us.
Law can feel impersonal. We want you to remember how we made you feel, not just what we filed. That starts with who we are — hospitality-focused, dual-industry oriented, detail-driven, and veteran-led.
Hospitality Focus
We take pride in catering to the independent plant-forward hospitality industry, based on years of industry experience and relationships within these communities.
Dual-Industry Experience
Our role goes beyond trademarks. Through COUTOURISM, our plant-forward hospitality consulting practice, we help brands build systems that are legally protected, profitable and scalable over time.
Made to Measure
We approach IP protection like a designer — helping you tailor a distinctive identity with intention, precision, and an eye for every detail.
Military Veteran-Owned
Our practice is veteran-owned by a woman of color. Founded by a former US Army JAG lawyer, we bring a disciplined, strategic approach shaped by complex environments and leading with purpose.
What We Do — And What We Don't.
We focus solely on intellectual property protection for independent plant-forward brands. We are not a general counsel — so we don't draft the day-to-day contracts, policies, and operational documents your business also needs.
That's exactly what the COUTOURISM Catalogue was built for: attorney-developed legal and operational templates and frameworks crafted for independent plant-forward hospitality businesses at every stage.
Our Services
From trademark registration to enforcement strategy, we protect the intellectual
property behind your plant-forward brand — with precision at every stage.
