Intellectual Property, Made to Measure

We customize an ongoing IP subscription suited to your business, priorities, and stage of growth — not a one-size-fits-all.

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We approach intellectual property strategically — we ponder on what makes your brand distinctive, and protect it as it grows.
Trademark

What Intellectual Property,
Made to Measure Actually Covers

Your intellectual property needs change as your business does, and this service is built to keep pace.

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Ongoing Counsel

You have an intellectual property attorney to turn to as questions and opportunities come up, instead of starting from scratch each time.

Support at Each Stage

Services are tailored to your priorities and stage of growth, and adjusted as your business evolves.

Portfolio Managed with Intention

Registrations, renewals, monitoring, and new filings are planned together.

Curious what that would look like for your brand? Ask us.

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Hospitality Templates

Free IP Audit Checklist

Great hospitality runs on systems - built over time, not overnight. We can help you start the journey towards designing the legal and operational infrastructure behind your business.


Get access to our free IP Audit Checklist and a peek at our signature Hospitality Asset Intelligence service when you sign up.

Industry Specific Templates

Templates studied over time, not built overnight — for F&B, wellness, and hospitality.

Created to Protect

Agreements, frameworks, guides, and SOPs that tur your day-to-day into seamless consistency.

Made for Daily Operations

Attorney-developed templates designed to protect what your business has built.

FREE IP Audit Checklist

For hospitality, F&B, and wellness businesses, and the professionals who help them build.

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The Cost of Cutting Corners

Navigating Trademark Registration:
Where DIY Filings Go Wrong

Trademark protection under the US Patent and Trademark Office isn't as simple as filling out an application - it's a legal process. Filing services can give a false sense of security, but without legal review, they often miss naming conflicts, descriptive language issues, and flawed specimens — the mistakes that lead to costly rejections and re-dos.

Mulitple Product or Service Classes
Plant-forward brands may think they are just filing for a single product or service category when they do a DIY filing, but they may need more without realizing it.
Generic or Descriptive Language
Not every name is protectable. Invented words receive the broadest protection, while words that directly describe the product or service face a higher bar for registration and are often refused outright.
Similar Marks
The likelihood of confusion applies when determining similar marks — this covers weighing the similarity of the marks, the relatedness of the products or services, and several other factors.
Office Actions
An Office Action response requires legal analysis and a well-supported argument. Responding inadequately, or missing the response deadline, can result in abandoned applications and added costs.
License, Franchise, or Sale of a Business
A self-filed application that skipped steps like a proper clearance search, missed common law rights, state registrations, or other conflicts, can turn into a serious liability the moment a business tries to scale.
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